Business Track Schedule

Time

Title & Description

Presenters

Thur. Aug 13, 2:30p

Community Building

Catherine Linden,
Moderator

Establishing, growing, and sustaining a Second Life community is a key to success that can be difficult to achieve. Panelists have participated in successful SL communities, and will share practical tips about important growth features, motivational strategies, and challenges. The development of community leadership will be examined, as well as the importance of establishing the community’s unique niche within the broader SL society.

Gentle Heron, Jason Pace (Hydra Shaftoe), Fab Outlander (Fabien Alexandre), Ham Rambler

Thur. Aug 13, 3:30p

The Knowledge Base plus Tips & Tricks (TNT)

The Documentation Team, led by Jon Linden, will provide a mixed reality presentation, discussing the Knowledge Base, and our TNT blog. Stop by and learn more about what Documentation Team does at Linden Lab. We will present in person from the workshop, with Torley Linden presenting from inworld.

John Linden,

Jeremy Linden,

Tory Linden

 Fri. Aug 14, 10:00a

Employment in Second Life

In this session, data will be presented showing the status of the SL employment market as of the second quarter of 2009. Presentation of the data will be interspersed with discussion of the implications of the data, with employer, legal, and accounting perspectives represented by SL experts and contributions from the audience welcome. Topics to be discussed include current SL pay rates, and how pay rates vary based on things like SL expertise, job type, and how payments are made (according to time or according to task).

Mary-Ellen Gordon (Pebbles Hannya), Dmitri Darras, Rob Bloomfield, Benjamin Duranske

Fri. Aug 14, 11:00a

Second Life Land: Upcoming Changes & Features

Adam Nelson from Linden Lab

A presentation about land in Second Life and the changes being made to the land product as upcoming features on stats about land usage and ownership.

Fri. Aug 14, 11:00a

Second Life and the Enterprise Customer

Chris Collins

Chris Collins (Logan Linden) will be speaking to us about Linden Lab’s behind-firewall solution which is now available to enterprise. This session will cover the capabilities, uses, support systems, and requirements of this innovative new system from Linden research, and how it can best be utilized for yours or your clients’ enterprise solutions.

Fri. Aug 14, Noon

Enterprise New User Experience (Linden)

Dave Kamalsky (DJ Linden) moderating

In order for Second Life to gain adoption in the Enterprise marketplace, the new user experience is critical to employee on-boarding. And we all know too well how steep a learning curve something like Second Life can be to even the most adamant gamer. Now picture an aging workforce, on outdated laptop and desktop machines, also trying to leverage the social medium of Second Life for everyday business interactions, and you will see significant challenges ahead. This panel will address these challenges, show where real progress has been made.

Dan Parks,

Ian Tepoot

Fri. Aug 14, 2:00p

Integrating Social Media and Virtual World Presence for Enterprise

Doug Thompson (Dusan Writer),

This session will focus on ways of implementing social media and virtual world strategies for real-world enterprise in order to maximize return on investment while minimizing costs and waste. A team of three experts in the field will share their views on how a business can utilize the world of social media to get real, monetizable results that translate to profits and recognition for a business that uses it. Everything from effective ways to host company events in Second Life to ways of using multiple social media platforms for marketing and company awareness will be addressed.

Jason Pace (Hydra Shaftoe), John Westra (Valiant Westland)

Fri. Aug 14, 3:00p

Workshop - Creative Visitor Tracking using LSL, PHP, EC2, and SimpleDB

Jeff Barr (Jeffronius Batra)

This session involves using creative tools for sim visitor metrics harvesting. It covers simple in-world methods of using scripted and databased tools to find out who is visiting your sim, and the flexibility of the Second Life platform for collection of information.

Fri. Aug 14, 4:00p

Workshop: Engaging the Virtual Consumer’s Brain

Lesele Rose

This workshop will cover methods for using the psychology of consumerism in order to realize greater business output for your company. Consumers have behaviors that can be broken down into tangible areas, which your business can put into practice. How do you make your product or service more attractive to a consumer? Come work with Lesele and find out!

Fri. Aug 14, 5:00p

E-commerce & XStreetSL

Christopher Colosi from Linden Lab

A presentation on e-commerce in Second Life and XStreetSL.

Fri. Aug 14, 5:00p

Branding for a Cause

Ina Centaur and Eshi Otawara

In a world of substandard wages, the consistent and significant value required in building a brand can only be fortified by a cause. This 60 minute session will include two notable case studies, as presented by the driving force involved in each virtual world namebrand: Eshi Otawara and Ina Centaur

Sat. Aug 15, 10:00a

Ask a Lawyer: Hands-On Copyright Issues for Content Creators

Benjamin Duranske

This 30 minute session will cover the way the law applies to virtual reality worlds, specifically Second Life. What is legal and what is not, copyright issues, what the limits of copyright protection are, and more will be covered.

Sat. Aug 15, 11:00a

Enterprise and Virtual Worlds: The Value Proposition

Alice Burgess

This session will be hosted by several enterprise-level proponents of virtual worlds. Virtual worlds present a fertile ground for corporate business, but is your business using them effectively? Come find out from real pros in the field as they delve into how to make virtual worlds work for your business, how to get employees involved, and most of all, where the real return on investment with them lies.

Dusan Writer, Jeff Barr, Dannette Veale, June Peoples, Peter Haik

Sat. Aug 15, Noon

Purdue University in Second Life: A Case Study

Dr. Scott Homan

In the Spring of 2009 Dr Homan of Purdue University began to use Second Life in his introduction to business class with a semester enrollment of over 650 students. The session is an opportunity to share the model being used to implement Second Life into the introduction to business class along with a detailed sharing and evaluation of the student’s survey results. It will also touch on some of the side issues regarding a more robust implementation of Second Life technology within a university environment.

Sat. Aug 15, 2:00p

Financial Panel

Discussing the past and present of the Financial Services industry in second life, the impact of the interest ban, and potential for future growth. Panelists will discuss their own company’s experiences as members of this industry and what their future plans are.

IntLibber Brautigan (Mike Lorrey), Scott Nestler

Sat. Aug 15, 3:00p

Best Practices

Kimberly Rufer-Bach, Fred Fuchs,

Professional virtual world developers each give you 5 how-to suggestions on making successful virtual world projects.

Drew Stein, Adrienne Haik, Frans Charming

Sat. Aug 15, 4:00p

Standards, You, and Your Business Options A two-part presentation

For the economy of Second Life to prosper we must have standards. But what standards? In what field? Is it too early for standards? We will hear from three sides: James Neal [representing the “makers” of standards], Jeremiah Spence [representing the “users” 0f standards], and Yesha Sivan [Representing “advocates” for standards]. We will cover issues like MPEG-V (ISO), W3C, and IETF (MMOX, OGPX, etc). In the discussion section we will open the floor for Q&A.

Dr. Yesha Sivan, Jeremiah Spence, James Neal

Sun. Aug 16, 10:00a

Working Without Borders: Project Management in the Virtual Age

Adri Haik, Peter Haik

Herding cats is hard enough, now try it without being able to see the cats! Working in virtual worlds allows us the luxury of working wherever we want, and hiring whomever fits positions best with little regard for geography, however managing distributed teams comes with its own special set of challenges including time zones, equipment and technology, data security, and employee motivation and morale. In this workshop, experienced managers discuss how to address and overcome these challenges to keep your virtual teams working happily and effectively. This is an interactive workshop, please bring your own expertise to contribute to the conversation.

Sun. Aug 16, Noon

Robinson Crusoe Comes Off the Island

Dr John Jamison (Virtual Bacon)

We’ve spent five years quietly playing on our islands, introducing business leaders, educators and others to SL and the digital culture that it represents. Through the classes we have held, the one-on-one consulting, and the formal PhD research I completed in-world, we believe there are three unique approaches people take to entering the virtual world, each with unique requirements for success. It’s time for us to come off the beach and talk about what we have learned. We will show you how to bring your co-workers, employees and customers into SL with less pain and frustration, and create experiences that keep them in-world as long-term and active partners.